Marketing

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Subject Directories

• Academic Info > Marketing Resources
• Open Directory Project > Marketing and Advertising 

Internet Sites

• KnowThis.com: The Knowledge Source for Marketing
• Marketing North America Resource Directory
• Sales & Marketing Management -- the online magazine
• The Write Market: Outline of a Marketing Plan

Professional Associations

• American Marketing Association 
• Direct Marketing Association  

Articles: Indexes and Full Text

• Business Source Elite (EBSCOhost)
  • On-Campus
  • Off-Campus
• Wall Street Journal (Proquest)
  • On-Campus
  • Off-Campus
• Value Line Investment Reports
  • On-Campus
  • Off-Campus

Print Sources

• To find print (and some non-print) materials in OCC Libraries, search the Library Catalog. Some sample Library of Congress Subject Headings searches are:
  • marketing
  • marketing -- management
  • marketing research
  • marketing -- united states
     
• Browsing Call Numbers (in Library of Congress Classification)
  • HF 1416  Export and International Marketing
  • HF 5410 - 5417  Marketing

See also: Business | International Commerce | Small Business

This page is maintained by Carol Woodard and was last updated on 03/02/2007.

 Comments on the libraries Website are welcome.
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