OCC First in State to Launch Academic Program-focused Outdoor Campaign

OAKLAND COUNTY, Michigan – Here they go again. OCC Billboard highlighting the music program.

On the heels of launching the state’s first co-branded billboard campaign with Oakland University, Oakland Community College is about to make history again.

OCC has created what is believed to be Michigan’s first comprehensive outdoor campaign to showcase individual academic programs. Contracted through Outfront Media, OCC placed nearly 30 vinyl billboards along major highways and roads throughout Oakland County. In addition, OCC has placed signage on 20 SMART buses that primarily service Oakland County.

Each outdoor ad promotes a selected academic program with a recent photo of a current OCC student who majors in the program.

“Our new outdoor campaign allows us to showcase the breadth, depth, quality and diversity of our excellent academic programs, as well as our excellent students and facilities,” said Cathey Maze, vice chancellor for academic affairs. “This only scratches the surface of our fine academic programs. We have many more to showcase.”

Featured academic programs:

Auto Technician
Biology
Business/Business Administration
Computer Information Systems
Culinary Arts
Dental hygiene
English as a Second Language
EMT
Fire Academy
General Studies
Graphic Design
Health Science
Interior Design
Liberal Arts
Math
Music
Nursing
Police
Science
Surgical Technician
Theatre

 

The campaign launches August 10, 2018. For more information about OCC, visit oaklandcc.edu.

About OCC - With five campuses in Oakland County, OCC is Michigan’s number one transfer institution, offering nearly 100 excellent degrees and certificates. The College empowers academic and developmental experiences, allowing students to reach their full potential and enhance the communities they serve. More than a million students have enrolled in the College since it opened in 1965. Learn more at oaklandcc.edu.

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Media Contact: Marketing & Community Relations | 248.341.2020 | contactus@oaklandcc.edu