Program outcomes represent broad areas of knowledge and skills developed over the
duration of the program through a wide range of courses and experiences. These learning
outcomes represent what a student should be able to know, think, or do upon successful
completion of their program at Oakland Community College.
Students will utilize business, advertising and marketing fundamentals in an ethical
and responsible manner to serve the diverse, digital business market.
Student will demonstrate an understanding of how to create digital image solutions
to meet diverse client needs.
Students will demonstrate effective written and oral communication skills needed for
effective digital communication and persuasion.
Program Plan 2025-2026
Part Time - Fall Start
**Students should meet with an OCC counselor before attempting this plan of study**
Year 1 - Fall
Courses
Credits
BUS 1100
Introduction to Business
4
PHO 1700
Beginning Digital Photography
4
TOTAL CREDITS
8
Year 1 - Winter
Courses
Credits
GRD 1100
Graphic Design
3
or GRD 1120
Typography in Design
3
BUS 2600
Principles of Advertising
3
or BUS 2640
Marketing Fundamentals
3
TOTAL CREDITS
6
Year 1 - Summer
Courses
Credits
ENG 1510
English Composition I
3
or ENG 1510E
English Composition I Enhanced
4
or ENG 1510S
English Composition I with Support
6
or COM 1600
Fundamentals of Speech
3
TOTAL CREDITS
3
Year 2 - Fall
Courses
Credits
CIS 1090
Web Graphic Concepts
3
PHO 1800
Fundamentals of Digital Video
4
TOTAL CREDITS
7
Year 2 - Winter
Courses
Credits
GRD 1160
Advertising Design
3
COM 2610
Persuasion & Argumentation
3
TOTAL CREDITS
6
TOTAL CREDITS
30
Note: To receive MTA endorsement, students must fulfill the requirements noted for each
MTA category and successfully complete at least 30 credits. All coursework used to
fulfill MTA requirements must be completed with a grade of 2.0 or higher in EACH course.