Media Relations 

Instructor

Darnell Blackburn brings over 28 years of law enforcement experience, ranging from undercover investigations to statewide leadership with The Michigan Commission On Law Enforcement Standards (MCOLES). His combined frontline and administrative work gives him deep insight into how media interactions directly affect public trust and officer safety. 

He holds a Psychology degree from Michigan State University and an MBA from the University of Phoenix. As CEO of PRAT International LLC and an adjunct professor, Darnell trains agencies nationwide in communication, de-escalation, cultural competency, and leadership—core skills that support effective media engagement.

A nationally recognized speaker and the first Crime and Safety Expert for WDIV/Local 4 Detroit, he appears live on air each weekday, giving him first hand newsroom experience. This unique blend of law enforcement expertise and daily broadcast work makes him exceptionally qualified to teach media relations for law enforcement.

Course Description

This course will equip law enforcement professionals with the skills to effectively engage with the media in both routine and high-pressure situations. Participants will learn to deliver accurate, timely, and transparent messages while maintaining public trust.

Topics Include: 

• Media protocols
• Crisis communication
• Social media strategy
• Interview techniques
• Aligning messaging with agency goals

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Course Details: 

• DATES: April 10, 2026
• TIMES: 8:30 a.m. – 5:30 p.m.
• COSTS: TBD (Small Agency Discount – Free)
• LOCATION: Oakland Police Academy, 2900 Featherstone Road, Auburn Hills, MI 48326 Location on Campus: Police Academy
• REGISTRATION: Email policetraining@oaklandcc.edu or call (248) 232-4227

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– 302 FUNDS ELIGIBLE –