Digital Media Communications (DMC.CT)

Program Outcomes

Program outcomes represent broad areas of knowledge and skills developed over the duration of the program through a wide range of courses and experiences. These learning outcomes represent what a student should be able to know, think, or do upon successful completion of their program at Oakland Community College.

Students will utilize business, advertising and marketing fundamentals in an ethical and responsible manner to serve the diverse, digital business market.
Student will demonstrate an understanding of how to create digital image solutions to meet diverse client needs.
Students will demonstrate effective written and oral communication skills needed for effective digital communication and persuasion.

Program Plan 2025-2026

Part Time - Fall Start

**Students should meet with an OCC counselor before attempting this plan of study**

Year 1 - Fall

Courses		Credits
BUS 1100	Introduction to Business	4
PHO 1700	Beginning Digital Photography	4
	TOTAL CREDITS	8

Year 1 - Winter

Courses		Credits
GRD 1100	Graphic Design	3
or GRD 1120	Typography in Design	3
BUS 2600	Principles of Advertising	3
or BUS 2640	Marketing Fundamentals	3
	TOTAL CREDITS	6

Year 1 - Summer

Courses		Credits
ENG 1510	English Composition I	3
or ENG 1510E	English Composition I Enhanced	4
or ENG 1510S	English Composition I with Support	6
or COM 1600	Fundamentals of Speech	3
	TOTAL CREDITS	3

Year 2 - Fall

Courses		Credits
CIS 1090	Web Graphic Concepts	3
PHO 1800	Fundamentals of Digital Video	4
	TOTAL CREDITS	7

Year 2 - Winter

Courses		Credits
GRD 1160	Advertising Design	3
COM 2610	Persuasion & Argumentation	3
	TOTAL CREDITS	6

TOTAL CREDITS	30

Note:
To receive MTA endorsement, students must fulfill the requirements noted for each MTA category and successfully complete at least 30 credits. All coursework used to fulfill MTA requirements must be completed with a grade of 2.0 or higher in EACH course.