Digital Media Communications (DMC.CT)

Program Outcomes 

Program outcomes represent broad areas of knowledge and skills developed over the duration of the program through a wide range of courses and experiences. These learning outcomes represent what a student should be able to know, think, or do upon successful completion of their program at Oakland Community College.

  • Students will utilize business, advertising and marketing fundamentals in an ethical and responsible manner to serve the diverse, digital business market.
  • Student will demonstrate an understanding of how to create digital image solutions to meet diverse client needs.
  • Students will demonstrate effective written and oral communication skills needed for effective digital communication and persuasion.

Program Plan 2024-2025

Full Time - Fall Start

**Students should meet with an OCC counselor before attempting this plan of study**

Year 1 - Fall

Courses   Credits
BUS 1100 Introduction to Business 4
PHO 1700 Beginning Digital Photography 4
GRD 1100 Graphic Design 3
  or GRD 1120 Typography in Design 3
ENG 1510 Composition I 3
  or ENG 1510E Composition I Enhanced 4
  or ENG 1510S Composition I with Support 6
  or COM 1600 Fundamentals of Speech 3

MILESTONE: Make an appointment to meet with a Counselor to apply for graduation for this degree.

Year 1 - Winter

Courses    Credits
PHO 1800 Fundamentals of Digital Video                                                                                                        4
GRD 1160 Advertising Design 3
CIS 1090 Web Graphic Concepts 3
BUS 2600 Principles of Advertising 3
  or BUS 2640 Marketing Fundamentals 3
COM 2610 Persuasion and Argumentation 3

To receive MTA endorsement, students must fulfill the requirements noted for each MTA category and successfully complete at least 30 credits. All coursework used to fulfill MTA requirements must be completed with a grade of 2.0 or higher in EACH course.